Forbes’ Best U.S. Colleges Ranking is Out — Smarter on Value and ROI
- InAmerica Team
- Sep 18
- 3 min read
Navigating the college landscape can feel daunting for students and parents alike. With a flood of college rankings from sources like U.S. News and QS, how do you determine which ranking best fits your educational aspirations? As tuition increases and the job market grows more competitive, understanding the return on investment (ROI) is essential for informed decisions. The recently released Forbes Best Colleges ranking tackles these challenges head-on, offering insights into the value of a college degree.

Forbes takes a distinctive approach to college rankings by focusing on commercial value and ROI. Unlike U.S. News, which ranks schools based on academic reputation, Forbes evaluates how well graduates perform in the real world. This perspective is especially relevant for families emphasizing value in their educational investments.
In its rankings, Forbes looks at metrics like graduation rates, alumni salaries, and student debt loads, helping families gauge the financial impact of their college choices.
Let’s explore the highlights of the top universities as ranked by Forbes this year.

The Top Tier: MIT Takes the Lead
The Massachusetts Institute of Technology (MIT) stands out at the top of the list, showcasing an impressive track record. MIT graduates have an average starting salary of $110,200 just three years after graduation. Notably, the school's freshman retention rate is an astounding 99.8%, indicating strong student satisfaction and support. After 20 years, alumni can expect a median salary of $197,000, the highest in the nation among all colleges.
Columbia University has also made significant strides, climbing from sixth to second place. Princeton now occupies the third spot, with other elite institutions like Harvard, Yale, and the University of Pennsylvania rounding out the top ten.
Vanderbilt and Rice Shine Brightly
Vanderbilt University and Rice University have soared into the top 15, moving up from their previous rankings in other evaluations. Their ascension underscores a growing recognition of their academic quality and career outcomes, further affirming their commitment to delivering value.
Public Universities: The UC System Dominates
The University of California system has made remarkable progress, with all eight campuses landing in the top 100. UC Berkeley, UCLA, and UC San Diego have all made it into the top 20. Other noteworthy public institutions include Georgia Tech, the University of Illinois Urbana-Champaign, and the University of Michigan Ann Arbor. These public universities offer excellent options, especially for international students seeking high-quality education at competitive prices.

Liberal arts colleges have also gained traction in this year's ranking. Williams College, for instance, has jumped an impressive ten spots to rank seventh nationally. With a median salary of $173,900 after 20 years, Williams demonstrates that liberal arts graduates can achieve strong financial returns. Furthermore, 24 liberal arts colleges made it to the top 100, including Amherst College, Swarthmore College, and Wellesley College, all of which landed in the top 30.
Brigham Young University (BYU) is emerging as a surprising contender in this year's rankings. Known for its affordable tuition, averaging around $5,200 per year for in-state students, BYU offers a range of scholarships that significantly lower the financial burden. About 60% of students receive some form of financial aid, enhancing accessibility. Graduates of BYU enjoy impressive alumni salaries, and the university's location in Utah—a growing tech hub—offers graduates opportunities with major companies like Facebook and Google.

The Forbes ranking serves as an invaluable guide for understanding the economic and career implications of attending certain colleges. It underscores the need for prospective students to consider not just academic quality but also the tangible benefits of their educational investments.
Choosing the right college is crucial for future success. Instead of merely opting for the most prestigious school, focus on institutions that align with your personal and professional aspirations. A high ROI and strong employment prospects should be at the forefront of your decision-making.
Ultimately, the goal of higher education should be more than just earning a degree. It's about finding the right fit for your ambitions and ensuring that you receive a solid return on your investment for years to come.
